Branding
Creative Strategy
Marketing
Digital & Print
Branding
Creative Strategy
Marketing
Digital & Print
ARGuernsey
ARG is the Channel Island’s first geolocation AR experience. Locals and visitors can explore Guernsey’s beautiful beaches through a different kind of lens. Head to one of the beaches listed in the app to discover a secret world of giant hot air balloons and dragons.
This page is dedicated to all things AR Guernsey.
From content, device compatibility, competitions,
bug reports and feedback you can find it all here.
If you don't have access to one
of the beaches listed on the app
we'll have you covered very soon
with videos of each location
posted right on this page.
You can also download our PDF Product info below..
Watch our Promo
It’s Simple to use!
It has a clearly defined content calendar & update strategy.
August - October: Launch “Dragons and Hot Air Balloons” content Key Goals: Awareness and Downloads Marketing Activity: Press, digital & OOH activity and social
September update: Add treasure hunt mechanic. Key Goals: Download and Engagement Marketing Activity: School activation.
October -December: Change location scenes from Dragons and Hot Air Balloons to Halloween and Christmas creative Key Goals: Downloads and User Retention.
Media Activity & Press Coverage
Its media activity & press coverage has been extremely positive. AR Guernsey gained the right attention with stories on BBC Guernsey radio, BBC Channel Island News and The Guernsey Press.
August Press Release
Digital Motion Workshop is super excited to launch Guernsey’s first geo-location Augmented Reality App for the iPhone called AR Guernsey.
App Creator, Aaron Smillie - “I built this free app for locals and visitors to explore our beautiful beaches through a different kind of lens.
If you download the app then head to Vazon, Cobo, L’Eree, L’Ancresse or Pembroke beach you can discover a secret world filled with giant hot air balloons and dragons flying around our beaches. Every 3 months I’ll be updating those scenes with new and exciting creatures and treasure hunts."
Organisations can support this project by sponsoring a beach for a 3 month period. We’d like to thank Polygon Collective, Vantage Insurance and Edease for supporting us in our launch.
We’ll be releasing an Android version of this app once we get feedback from Apple users.
Follow AR Guernsey here!
Branded Spaces
Organisations have seen the brand value of these experiences and purchased media space at each location. For ARGuernsey this was how we kept the app free for its users.
iPhone X
"Scene disappears briefly on
opening"
iPhone 11
No reported bugs
iPhone 12
No Reported bugs
iPhone 13
No Reported Bugs
Terms of use
Safety is our priority. That's why we show our health and safety terms of use every time you use this app.
By tapping “ACTIVATE CAMERA” you accept full responsibility for your own health and safety whilst using this App.
We designed this App to be used in the open safe space of the beach only.
Do not use on roads, car parks, in the sea or on walls and rocks.
Always be aware of your surroundings. All children must be supervised at all times.