Digital Motion Workshop

JamesDerby

Business type: Premium watch brand

Our “A Matter of Time” campaign for the premium watch brand James Derby is running through December. The core influences for this sequence came from cinema old and new including Citizen Kaine, It’s a Wonderful Life, 2001 A Space Odyssey and Gravity. Our goal was to combine these influences to evoke a nostalgic moment, a feeling of the passing of time. The sequence is filled with hidden symmetry’s and places the product quite literally front and centre. This content is designed to be channel agnostic, fitting perfectly across all marketing displays and durations. Once we had our concept we then rebuilt James Derby’s beautiful watch as a 3D model. It gave us the flexibility to get the movement and lighting of the product just right. We now have that asset to use for many more content opportunities in future marketing and display projects together. Thank you to the James Derby team for trusting us with your marketing creative. https://www.jamesderby.com