Aaron Smillie

I managed multiple, extremely talented, creative teams in Entertainment Marketing. Including social media creatives, a multimedia design team and content producers. 
 I lead creative strategy for social campaigns, activations and ongoing content for Sky1, Sky Atlantic, Sky Arts and Living. Shows included: Game of Thrones, Billions, Fortitude, Twin Peaks, West World.

This video represents the hard work of multiple departments and agencies across the Healthspan business. Congratulations to all involved - Aaron Smillie Brand Creativity Director

Topshop will use Twitter data to feed information about the latest fashion trends. These looks will then be created by Topshop and shown on both Twitter and The Grid. These trends will not only reflect the live moments witnessed on Twitter, they will also correspond to localised weather and time of day – meaning that each Grid location will be display relevant information to that city, whilst aggregating data across a period of time to reflect the fashion mood of the entire city.

Aaron worked with the Twitter editorial team to tell the Adidas World Cup social strategy story, @adidasfootball. It set out to be the most positively talked about real-time sports brand at the 2014 FIFA World Cup with a global campaign that was powered by Twitter.

Aaron worked with Twitter's Science and Data team to help clients understand how its Neuro Research proved Twitters impact on emotion, attention and memory.

Information design is not about the gimmick, it is about improving communication and storytelling in partnership with the editorial tone, presentation style and journalism and Sky News Election Design achieves this marriage perfectly. From the permanent, all encompassing but uncomplicated lower third screen furniture to the dynamic presenter driven screen sequences, all are designed to be engaging, but never at the expense of the communication of information.